Mission
We are a new type of restaurant that is established on the novel concept of ‘Affordeal‘, and which is inspired to create “five-star” quality food at affordable prices for everyone.
Vision
We believe that it is the right of all classes of people to have access to a premium, fresh meal, free of toxic substances, at all times.
Company Overview
After having travelled for 7 years since 2011, visited over 37 countries, and eaten around 800 different kinds of meals from varied cultures, all of which from five-star, luxury restaurants, an important question arose:
“Why are high quality meals, free from harmful and toxic substances and preservatives, and which are affordable to everyone at all times and places, not available to everyone?”
This question brought Mr Abdul Rahman to a crossroad in life and the choice of completing his career as a trainer for technicians and dentists, or heading to establish a new type of restaurant based on the novel concept of Affordeal.
Affordeal represents high quality meal-deals, which are free of preservatives, and are available at affordable, fast food prices.
In 2019, Burger House in London’s West Ealing was established as the first restaurant in the world to combine high quality meals with cheap prices (Affordeal). Coming out with a new template that combines originality and modernity, this is a place where you can taste carefully selected dishes from different cultures from around the world, some of which dating back to ancient times.
Our Story
Melissa Stewart, a blogger from London who specialises in health food, interviews Abdul Rahman, the owner of the first “five-star food” restaurant in question. How healthy is it really?
MS: Thank you for the interview, I know you are very busy running the restaurant.
AR: Thanks for having me, it’s a pleasure. I’m happy to tell the people about my restaurant because it’s a very special place. And I’m actually not that exhausted from running my business because it’s something I do with passion. My former job was much more exhausting.
MS: Ok, so before we talk about the restaurant, let’s talk briefly about you. You were a dentist, is that right?
AR: Not exactly a dentist, but a technical trainer. My job was teaching dentists how to get better results in terms of teeth reconstruction.
MS: And you have lectured all over the world, so you got to travel a lot, right?
AR: Yes, this is actually where all my inspiration and my ideas for Burger House are coming from. I travelled to many different countries and had the privilege to stay in the most amazing places. And of course, I tried all the different local, cultural foods, wherever possible. And there was one thing that I realised: If you’re in a rush, you’re not eating very healthy. Fast food restaurants are in the money-making business, they don’t really care about providing high quality food. They use frozen and processed foods, because it’s just cheaper. Real high- quality food is much more expensive and that’s why it’s mainly being served in expensive restaurants.
MS: Business is all about making money. Buying things cheap and selling them expensive is good business practice. Don’t you think?
AR: I disagree. Big corporations and fast food chains are in it for the money, but many small business owners are different. For some of us, our business is more than just a job. We do it with passion and we put all our heart into it, especially when there’s a good reason to do so. When I’m in my restaurant I’m not at work, I’m on a mission.
MS: What is this mission exactly? Is it about the good customer service and the high quality of the food?
AR: Both, and even more. The problem with fast food is that most of it is toxic and can cause many health problems in the long run. The taste of fast food can be wonderful, but this doe not indicate how healthy it is. And most of the time it’s not!
MS: You’re not only a food lover, the health aspect is also important?
AR: Yes, it is! As a father of three children, corporations’ modern and highly processed approach to food really bothers me. When you look at facts and do your research properly, you can easily find out that there’s a massive gap between what we think we’re eating and what we’re actually putting in our bodies. It’s shocking!
MS: Can you give us an example?
AR: Of course. Let’s say you order a burger at some cheap fast food restaurant. You’re happy that it’s cheap, because we all need to be price conscious. But there’s a reason why the burger was only (£4 including chips and a drink. There is only one way of making money with a £4 burger meal, and that’s by using cheap and processed food and food substitutes. There’s this chemical compound called Azodicarbonamide (E927). It is used as a flour bleaching agent and a dough conditioner. Did you know that the same compound is also used to make rubber yoga mats? That’s kind of scary, isn’t it?
MS: Are you saying that corporations are poisoning us by adding toxic compounds to processed foods? That sounds like a conspiracy theory.
AR: I’m not looking at the conspiracy aspect of it, I’m just stating the facts, which is that the food industry is all about big business and producing food quickly and cheaply. But let me also say that at it’s not only the chemical compounds, nature has its stake in it, too. An example would be bacteria contained in blood of the animals. Even if the meat itself is high quality and comes from small farms where less or no steroids are used, the cattle still has natural bacteria in the blood, which is not healthy and can cause diseases, too. That’s why halal meat is better for us humans to eat.
MS: Can you explain that, please?
AR: The proper way to produce the best meat is by cutting the cattle’s throat and hanging it by the rear legs to allow the blood to pour out. This “halal” meat is more expensive for obvious reasons. An average cow weights around 1200 lbs, but once the blood pours out the same cow its 135 lbs lighter. This means that beef manufacturers have to charge more for the same cow if it’s halal.
MS: But isn’t that a religious thing?
AR: No matter what your religious beliefs are, it has been proven that halal meat is healthier for us. Globally, halal food certification has been criticised by anti-halal lobby groups. But the critics only argued that the practice results in added costs. Cost is the only factor, which is exactly the point I’m making at Burger House we only use halal meat, although it’s more expensive. Our burger meat is always fresh, never frozen. And it’s exactly the same with the chicken for our famous Shawarma. MS: Oh, yes, the Shawarma! I saw the reviews on Google. People are saying that it’s the best Shawarma in London?
AR: It looks like it! Syrian people even say that the taste is the same as in Damascus, where the original Shawarma comes from. Some of our clients travel a long distance only to eat our Shawarma. It makes me proud.
MS: On Facebook I also saw people commenting on your great homemade garlic sauce. I even tried it myself and I have to say it is very special. Would you be willing to share the recipe with us?
“Eating high-quality meals is not exclusive to luxury hotels, high-end restaurants and upper class community groups, but it is a right for all people of different classes and at all times”
A.R.Deen
Abdul Rahman
Our Value
Serve: Our customers and people first.
Fidelity: We do the right thing.
Family: We get better and strong together.
Passionate & Enthusiastic: From heart to heart, from local to global.
Inclusion: Our doors open to everyone, equally and fairly.
Community: We are good neighbours and full respect for all.